Saed, Ul, Malik, Maha and Hazem are looking at YOU!!!We are really getting closer now, we did some initial research yesterday, and managed to reach a common vision about our project.
We found it interesting that Saher Sidhom's lecture yesterday actually touched a very important side of our research plan, which is credibility , and trustworthiness . When Ul asked him how we can find out if something true or not , he simpley answered : " Google it " ! and it was ironic that exactly the day before Mark said don't trust Google ! And he showed us exactly why we shouldn't. So the question is still on .
Yesterday lecture actually tackled a very important point which is indirect marketing. How to send messages to people without letting them know they are actually targeted in a perfectly designed campaign.
The thing is the lecture inspired us for more questioning , in addition to the questions we already have.
So today we split into two groups , the first one includes Maha , Ul, and Hazem and it is supoosed to find answers to these questions :
Indirect Marketing ? Where is the sender ? Is it easy to find the real sender? The lecture yesterday mentioned something also about the Brand-Company dilemma.
Being neutral in today's world , is there such thing? Do people need to be neutral?
What are people's techniques to find out if something true or not? Do they need such techniques or care for finding such technique?
Are there any examples for misusing video/audio/language /discourse for a hidden purpose and it can affect people subconsciously?
This group is using two research tools , online research , and in depth interviews with people .
The other group includes Saed and Malik , they are supposed to relate the trustworthiness thing to children and adolescents . We had this common opinion that we should take care of how children perceive media and how they deal with it and what is the possibilities that they can be harmed or effected negatively by the huge source of information and the easily access to different sites that contains a lot children abuse and pornography.
3 comments:
Interesting questions! We like your way of finding your own way to answers and using the whole group in this quest! Hurray!/Roger and Åsa
:D Wait to see much more creativity Dear Roger & Asa :)
/Malik Sh.
On your questions:
'Google it' is a start, but I also said 'triangulate': look at the problem from as many perspectives as you can. However a word of caution, before you go perspective crazy. Decide what the question is.
'Indirect Marketing' - not sure which bit you are referring to exactly - but I think as far as credibility is concerned it is directly related to authorship. For something to be credible you kind of need to know that the author is credible and other credible people view it as credible. I think your fourth question on how do people today find out if something is true or not is fascinating. In fact do they actually bother anymore? As for your final question here is a thought for you: 'Film is lies 24 frames a second' from Brian De Palama (dir: Scarface) Don't confuse the tool with the intent. Film, music, advertising, architecture these things are all designed to create a subconscious effect. The question here is what / when is a good subconscious effect and what is a bad one. You can use a pen to write or to stab someone etc. Give me a shout if you want to discuss. I am interested in your third question. Best, saher sidhom
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